You Should Be Gifting Your Hosts Samples
The Podcast Advertising Playbook with Heather Osgood
0:0028:38
February 14, 2024 · 29 min
You Should Be Gifting Your Hosts Samples
“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.” In today’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by David Dahle, the Chief Operating Officer at Tanasi. David’s advertising strategy is a bit different than mo…
Episode guest
David Dahle
Chief Operating Officer at Tanasi
Episode Show Notes
“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.”
In today’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by David Dahle, the Chief Operating Officer at Tanasi. David’s advertising strategy is a bit different than most since his company deals with CBD - which means the rules of advertising are much stricter.
Tune in to hear Heather and David discuss:
- Advertising challenges with CBD
- Why some podcasts work better than others for advertising
- The importance of gifting product samples to your hosts
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