The Latest From True Native Media
Catch up on our latest announcements, media features, industry insights, and the people and partnerships making headlines.
- Read on PodnewsPodnewsOct 20, 2026
Afford Anything with Paula Pant Joins True Native Media for Advertising Representation
True Native Media announced that Afford Anything, the award-winning personal finance podcast created and hosted by Paula Pant, has joined its roster for advertising representation. At the heart of Afford Anything is a simple idea: you can afford anything, but not everything. Over the course of more than 45 million downloads, Pant has built that philosophy into a trusted platform for conversations about money, investing, financial independence, entrepreneurship, real estate, and the choices that shape how people spend their time and resources.
- Read on PodnewsPodnewsSep 30, 2026
True Native Media welcomes back Ame Fuhlbruck as Senior Agency and Brand Strategist
True Native Media today announced the return of Ame Fuhlbruck as Senior Agency and Brand Strategist, welcoming the podcast advertising veteran back to the company at a time of significant momentum and evolution.
- Read on Inc. 5000Inc. 5000Sep 21, 2026
True Native Media Made the Inc. 5000 List of Fastest Growing Companies in America
The 2026 Inc. 5000 list ranks America's fastest-growing private companies based on percentage revenue growth over a three-year period.
- Read on New Digital AgeNew Digital AgeSep 3, 2026
The next decade of Podcast Advertising won’t be defined by Adtech
When I founded True Native Media ten years ago, podcast advertising was still a relatively simple business. Campaigns were managed through spreadsheets, email threads, and countless phone calls. Host-read advertising had already proven incredibly effective, but much of the work happened manually, and success was often measured through promo codes, vanity URLs, and a healthy amount of trust. We were building an industry on relationships first, with technology still catching up.
- Read on Inside RadioInside RadioJul 29, 2026
Perspective: Audio Isn’t Emerging. It’s Established. And the Data Keeps Proving It.
There’s no shortage of conversation right now about where audio fits in the media mix. But when you step back and look at the data coming from multiple corners of the industry, a consistent pattern emerges: Audio is no longer a channel brands are experimenting with. It’s one they’re relying on.
- Read on Podcast News DailyPodcast News DailyJul 23, 2026
True Native Media Adds ‘You Are Not Broken’ To Podcast Sales Roster.
The podcast rep firm True Native Media has signed “You Are Not Broken” to its advertising and sponsorship roster. The female-targeted series launched six years ago by Dr. Kelly Casperson has become a trusted destination for listeners seeking evidence-based conversations about women's sexual health, intimacy, relationships, hormones, and midlife.
- Read on Net InfluencerNet InfluencerJun 26, 2026
True Native Media’s Heather Osgood Explains Where Brands Go Wrong With Podcast Ads
U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each month. Heather Osgood, who has brokered those placements for a decade, believes the format’s growth has outpaced brands’ ability to spend in it wisely.
- Read on Inside RadioInside RadioMay 6, 2026
Study Finds Podcasts Deliver Unique Reach Beyond Streaming Audio.
As Magellan AI pushes into broadcast radio, working with iHeartMedia to bring broadcast radio into the attribution equation, the audio advertising analytics company is also challenging long-held assumptions about how audio works in the media mix. A new white paper from Magellan and True Native Media argues the ad industry now needs to catch up.
- Read on Radio InkRadio InkMay 5, 2026
Magellan AI: Podcast Advertisers Are Buying Blind In 2026
As Magellan AI expands to measure radio along with podcasts, new data from the company suggests that buying strategies for the latter are woefully behind, leaving advertisers exposed to gaps in attribution and audience intelligence that promo codes can’t fix.
- Read on PodnewsPodnewsMar 25, 2026
True Native Media Adds Storybutton Network to Its Podcast Representation Roster
True Native Media, the premier podcast representation agency for independent creators, today announced that it has added the Storybutton Network to its exclusive podcast roster. The network is recognized as a leading kids and family podcast network, with a portfolio of engaging, story-driven shows for young listeners.
- Read on CoHostCoHostMar 12, 2026
40 Women Shaping This Year in Audio
Celebrate International Women’s Day with 40 inspiring women who are shaping the future of audio.
- Read the articleMentionsJan 7, 2026
True Native Media Welcomes Tamala Edmonds and Jeff Stormer to the Team
True Native Media, a premier podcast representation firm, is excited to announce the addition of two talented new team members: Tamala Edmonds as Campaign Manager and Jeff Stormer as Talent Development Manager. With deep expertise in the podcasting and digital media industries, Tamala and Jeff bring a wealth of experience that will help True Native Media continue to deliver exceptional results for both podcasters and advertisers.
- Read moreAnnouncementsJan 5, 2026
Celebrating 10 Years of True Native Media
Ten years ago, I took a leap of faith on a belief that felt both simple and bold: that authentic host-read storytelling had the power to connect brands and audiences in a way nothing else could. At the time, podcasting was still considered a “curious new space
- Read on Magellan AIMagellan AIJan 1, 2026
True Native Media turns insight into recovered revenue and renewals
True Native Media proves what’s possible when deep podcast expertise meets clear market intelligence.
- Read moreMentionsJul 11, 2025
True Native Media CEO Heather Osgood Featured in Podcast Business Journal
We’re excited to share that our founder and CEO, Heather Osgood, was recently interviewed by Podcast Business Journal in a wide-ranging conversation about the evolution of podcast advertising, the role of video, and what’s ahead for the industry. In the piece,
- Read on Inside RadioInside RadioApr 21, 2025
Perspective: Podcast Ad Frequency And Listener Fatigue: Finding The Right Balance.
In podcast advertising, repetition can be a double-edged sword. On one hand, hearing a message multiple times boosts brand recall, but on the other, too much repetition can start to wear on even the most loyal listeners. So how do advertisers strike the right balance?
- Read on Podcast News DailyPodcast News DailyFeb 18, 2025
Why Wondery And SiriusXM Have Opted Out Of Podcasting’s Biggest Rankers.
The podcast rankings have had a different look in recent months as two of the biggest publishers and networks have disappeared. Wondery and SiriusXM are no longer featured in the either Podtrac’s or Triton Digital’s rankings of the biggest publishers, networks or shows in the US or Canada. While media companies have been known to back away from ratings and ranking services when their numbers are small and don’t help to bring advertisers on board, that wasn’t the case with either.
- Read on Sounds ProfitableSounds ProfitableJan 30, 2025
The Riches in the Niches
Podcasting has evolved into one of the most dynamic and engaging mediums for both content creators and advertisers alike. While mainstream shows like The Joe Rogan Experience and Call Her Daddy continue to dominate the airwaves, there’s a powerful shift happening in the podcasting ecosystem: the rise and dominance of niche podcasts.
- Read on Rain NewsRain NewsNov 18, 2024
Heather Osgood: Do You Really *NEED* a CTA?
In podcast advertising, the success of a campaign hinges on a strategic, results-driven approach. While many campaigns rely on a clear call to action (CTA) to drive immediate responses, there are valid reasons why a direct CTA may not be essential—especially when the brand’s goals and the campaign’s objectives demand a more nuanced approach.
- Read on Podcast News DailyPodcast News DailySep 30, 2024
Perspective: Advertisers Need To Focus On Capturing Listeners’ Attention.
True Native Media founder and CEO Heather Osgood thinks too many advertisers still adopt a formulaic approach that may limit their potential for success. But by diversifying ad creative and exploring various placements, she says they can transform the listening experience.
- Read moreExpert CommentarySep 3, 2024
Why Attending Podcast Movement is a Game-Changer for the Podcast Industry
If you’re in the podcasting world, you’ve likely heard of (or attended) Podcast Movement, the premier conference for podcast professionals. Whether you’re a seasoned podcaster, a producer, or an industry newbie, attending Podcast Movement can be a transformati
- Read on PodnewsPodnewsAug 27, 2024
True Native Media Welcomes True Crime Podcast
True Native Media is thrilled to announce the newest addition to its podcast portfolio: the sensational true crime podcast, You Probably Think This Story’s About You from Larj Media. Since its debut in June, the show has captivated audiences and rapidly ascended the podcast charts, reaching an impressive #1 spot on both Apple Podcast and Spotify as well as securing a #1 placement on True Crime on the global scale.
- Read on PodnewsPodnewsAug 2, 2024
True Native Media Fortifies Team to Meet Surging Demand
True Native Media, a leading podcast representation agency, has announced several key additions to their team, underscoring their commitment to pioneering podcast advertising solutions.
- Read moreExpert CommentaryNov 29, 2023
Frequency Capping: A True Native Media Study
“When we’re thinking about creating any predictive capabilities or forecasting, it needs to be complex. It can’t just be as elementary as it really is right now. And while I do absolutely believe that frequency capping should exist… I believe the technology is
- Read moreExpert CommentaryOct 12, 2022
Six Trends To Watch
We recently hit a milestone at the Podcast Advertising Playbook with our 100th episode! I realize this probably means a whole lot more to me than anyone reading this blog post, but nonetheless, you’ve been part of our journey so far, and I thank you for that.
- Read moreAnnouncementsAug 1, 2022
Father Wants Us Dead Podcast Partners With True Native Media
True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio. On July 27, 2022, True Native Media was pleased to sign a podcast ad sales partnership deal with the “Father Wants Us Dead” podcast, a True Crime podcast series from NJ Adv
- Read moreExpert CommentaryJul 18, 2022
Who Are The Creators Behind The Podcasts?
While millions create podcasts yearly, there has never been data to show who was behind this creation until now. Sounds Profitable and Edison Research have teamed up to release The Creators, a study derived from Edison Podcast Metrics, a continuously sampled o
- Read on Forbes Agency CouncilExpert CommentaryJun 22, 2022
Announcer Versus Host-Read Podcast Ads: Where Do We Draw The Line?
Heather Osgood for the Forbes Agency Council on the difference between announcer reads and true host-read endorsements.
- Read moreExpert CommentaryJun 17, 2022
IAB 2021 Podcast Advertising Revenue Study
Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.
- Read moreAnnouncementsJun 1, 2022
True Native Media Podcast Upfront Event
True Native Media, a podcast agency, delivered it’s first Upfront event to advertisers, brands, and agencies, with great success.
- Read on Forbes Agency CouncilExpert CommentaryMay 11, 2022
Podcast Advertising: Keeping Influencer Marketing Relevant
Why host-read podcast ads remain one of the most trusted forms of influencer marketing.
- Read on Forbes Agency CouncilExpert CommentaryMar 10, 2022
5 Reasons Why Podcast Advertising Has Thrived Through The Pandemic
Heather Osgood on the forces that kept podcast advertising growing while other channels contracted.
- Read moreExpert CommentaryApr 1, 2021
Breaking Down Key Podcast Statistics
Reviewing the key podcast statistics and why they are essential to you, your company, and setting up advertising campaigns.
- Read moreAnnouncementsMar 25, 2021
Boutique Podcast Agency Continues Growth 2021
True Native Media, a podcast agency, doubles its sales team size to get more ad dollars to mid-level podcasts.
- Read moreExpert CommentaryAug 31, 2020
The Worst Podcast Advertising Advice
The internet is full of podcast advertising advice, and some of it is terrible. Here are five pieces of bad advice to ignore, and why they hurt campaigns.
- Read moreAnnouncementsJul 17, 2020
Merriam Webster Podcasts Partners With True Native Media
Merriam Webster: Word Of The Day and Word Matters partner with True Native Media, a podcast representation agency, to increase ad revenue.
- Read moreAnnouncementsJul 17, 2020
Dinosaur Podcast Joins Forces With True Native Media Podcast Agency
True Native Media, a podcast representation agency, takes on a dinosaur podcast, I Know Dino, to help drive ad sales.
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About True Native Media
True Native Media is a podcast representation and advertising agency specializing in host-read endorsement ads. Founded by Heather Osgood in 2016, the agency connects premium brands with vetted independent podcasts and helps creators turn their audiences into sustainable revenue.
With a decade of experience in podcast advertising, True Native Media has placed 20K+ ads and served926M impressions. The agency is a Forbes Agency Council member.
- 400+
- Podcasts Served
- 800+
- Advertisers Served
- 926M
- Impressions Served
Press Kit
Download our media assets for press coverage, articles, and partnership materials. Includes logos, an executive headshot, and a company fact sheet.
Download press kit (.zip)