The Ins and Outs of Programmatic Advertising
The Podcast Advertising Playbook with Heather Osgood
0:0040:25
January 24, 2024 · 40 min
The Ins and Outs of Programmatic Advertising
“What’s interesting about programmatic is that it has a life cycle.” Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads! Tune in to learn more about: How The Trade Desk is changing t…
Episode Show Notes
“What’s interesting about programmatic is that it has a life cycle.”
Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!
Tune in to learn more about:
- How The Trade Desk is changing the game in programmatic advertising
- Why podcasting is in a different programmatic stage than other industries
- How transparency impacts programmatic ads
- The hidden impact it can have in localized campaigns
- The COVID-19 impacts we’re still dealing with
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