From host-read endorsements to programmatic campaigns, True Native Media connects brands with the right podcasts, audiences, and advertising opportunities.
the true native media advantage
We're more than a place to buy podcast ads. Our team works alongside brands and agencies to develop thoughtful media strategies, manage campaigns from start to finish, and identify opportunities to improve performance.
Access a diverse roster of independent podcasts spanning genres, audiences, and interests. We help brands find the right fit through strategic show selection, authentic host-read sponsorships, and scalable advertising opportunities.
With more than a decade in podcast advertising, we've built the relationships, market knowledge, and operational expertise to navigate an evolving industry. Our team understands what advertisers need and how to bring campaigns to life.
See How We Work“Great podcast advertising starts with the right match.”
FROM STRATEGY TO EXECUTION
We learn your goals, audience, and budget, then build a tailored podcast media plan with the right shows, ad formats, and placements.
Our team coordinates placements, creative, and campaign logistics, working with podcast hosts to deliver advertising that feels natural and authentic.
We manage campaign delivery, monitor performance, and provide reporting and insights to inform your next move.
Case studies
Strategic placements across business and finance podcasts connected an AI productivity brand with professionals looking for smarter ways to manage meetings, conversations and everyday workflows.
An innovative consumer technology brand partnered with True Native Media to expand awareness for its latest wearable among active, performance-driven consumers — delivering significant scale, meaningful engagement and efficient reach.
Sample host-read ad
WAYFAIR
JONES ROAD
QUINCE
Testimonials
PodcasterOne of the things we appreciate most about working with True Native Media is that they approach podcast partnerships as relationships, not transactions. Their team has taken the time to understand our show, communicate openly, and create opportunities that support both our audience and our business. They’ve become a trusted extension of our team and an important part of our continued growth.
75% repeat advertiser rate.
PodcasterTrue Native Media has been an incredible partner in helping us grow our podcast without compromising our voice. They bring in brands that make sense for our audience and ensure every integration feels natural and trustworthy. It’s clear they understand both the business and the responsibility that comes with content creation.
Advertising revenue up over 121%.
PodcasterWorking with True Native Media has been transformative for our podcast. Not only have they helped us significantly grow our advertising revenue, but they’ve also connected us with brands that truly align with our audience. Their team understands podcasting, respects the creator voice, and makes monetization feel seamless.
The right audiences, and the right relationships.
PodcasterWhen we first partnered with True Native Media, we knew we had an incredibly engaged audience, but we didn't fully realize the opportunity that existed to build a sustainable advertising business around the show. The team has helped us grow from landing our first brand partnerships to building long-term relationships with advertisers that genuinely fit our community.
9x revenue growth.
FAQ
From ad formats and pricing to sponsorships and monetization, we're breaking down the essentials of the podcast advertising industry.
Podcast advertising costs vary based on audience size, ad format, placement, and campaign goals. Whether you're exploring a targeted host-read campaign or a larger, multi-show advertising strategy, our team can help identify the right opportunities for your brand. Reach out to share your goals and budget, and we'll work with you to build a campaign that makes sense for your objectives.
Host-read ads are ads that are created by the host of the podcast. The podcast host samples and uses the advertiser’s product and then creates an ad read that provides personal experience with the product.
Most podcast advertising campaigns begin with an initial three-month commitment, allowing time to evaluate performance, optimize placements, and build momentum with listeners. Many advertisers choose to extend their campaigns into longer-term partnerships based on results. Our team works with each brand to determine the right timeline based on its goals, budget, and advertising strategy.
A test campaign allows you to evaluate how podcast advertising performs for your brand before committing to a larger investment. It helps identify which shows, audiences, and messaging resonate most with your target customers. These insights give us the opportunity to refine your strategy, optimize performance, and make more informed decisions about future campaigns.
Let's work together
Tell us what you're looking to achieve. We'll help you find the right podcasts, audiences, and advertising opportunities to get there.
