TRUE NATIVE MEDIA BLOG

How Do Podcasts Protect Their Legal Rights?

How Do Podcasts Protect Their Legal Rights?

Protection of brands’ and podcasters’ legal rights in a sponsorship agreement often fails to cover all the bases…
PRESS: Father Wants Us Dead Podcast Partners With True Native Media

PRESS: Father Wants Us Dead Podcast Partners With True Native Media

True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio.   On July 27,…
Who Are The Creators Behind The Podcasts?

Who Are The Creators Behind The Podcasts?

While millions create podcasts yearly, there has never been data to show who was behind this creation until…
IAB 2021 Podcast Advertising Revenue Study

IAB 2021 Podcast Advertising Revenue Study

Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.
True Native Media Podcast Upfront Event

True Native Media Podcast Upfront Event

True Native Media, a podcast agency, delivered it's first Upfront event to advertisers, brands, and agencies, with great…
INTERVIEW: Paul Riismandel from SXM Media

INTERVIEW: Paul Riismandel from SXM Media

I recently read a fascinating article about the appropriate ad lengths for effectiveness in podcast advertising from Paul…
INTERVIEW: Ilwira Marciszek, AdLarge

INTERVIEW: Ilwira Marciszek, AdLarge

Podcast advertising is not a one-size-fits-all audio medium. It is essential to consider the environment and the different…
A Powerful Women's Meditation Network

A Powerful Women's Meditation Network

Katie Krimitsos, Founder of The Women's Meditation Network, made a decision that would impact hundreds of thousands of…
Podcast Advertising Best Practices Every Marketer Should Know

Podcast Advertising Best Practices Every Marketer Should Know

Here are our best practices for podcast advertising that any marketer can implement to get results from their…
Podcast Advertising Case Study Review

Podcast Advertising Case Study Review

We breakdown a podcast ad campaign case study from a brand that came to us looking for help.…
Breaking Down Key Podcast Statistics

Breaking Down Key Podcast Statistics

Reviewing the key podcast statistics and why they are essential to you, your company, and setting up advertising…
Boutique Podcast Agency Continues Growth 2021

Boutique Podcast Agency Continues Growth 2021

True Native Media, a podcast agency, doubles its sales team size to get more ad dollars to mid-level…
A Marketers Rollercoaster Journey With Podcast Sponsorship

A Marketers Rollercoaster Journey With Podcast Sponsorship

As marketers, we know that it is becoming increasingly challenging to reach consumers with ads, but podcasts are…
How Effective Are Podcast Host Read Ads?

How Effective Are Podcast Host Read Ads?

As marketers, we know that it is becoming increasingly challenging to reach consumers with ads.
4 Ways Advertisers Buy Podcast Ads

4 Ways Advertisers Buy Podcast Ads

Podcast advertising works really well, but the one barrier is that there is no central place to buy…
5 Reasons Why Podcast Ads Should Be In Your Marketing Plan

5 Reasons Why Podcast Ads Should Be In Your Marketing Plan

The second half of 2020 saw a fundamental shift in marketing efforts, with almost half of CMOs facing…
Grow Your Podcast Audience With Listener Data

Grow Your Podcast Audience With Listener Data

It's a simple process if done correctly. Johnny Dinkel, from LaunchPod Media, shares his experience.
How To Get Featured On Apple Podcasts

How To Get Featured On Apple Podcasts

Get your podcast featured on Apple Podcasts with this step-by-step process.
The Worst Podcast Advertising Advice

The Worst Podcast Advertising Advice

If you’re thinking about starting a podcast, the beginning is the easy part. Learning how to grow your…
4 Easy Tips To Grow Your Podcast Audience

4 Easy Tips To Grow Your Podcast Audience

If you’re thinking about starting a podcast, the beginning is the easy part. Learning how to grow your…