TRUE NATIVE MEDIA BLOG
You Don’t Need to Be Everywhere: A Smarter Growth Strategy for Podcasters
Being a podcaster used to mean making a podcast. Now? It can feel like you’re also supposed…
Understanding the Podcast Advertising Landscape
From the Desk of Our VP, Nick Gryniewicz If you’ve spent any time exploring podcast advertising, you’ve…
From Starting a Podcast to Scaling One: How Creators Move From Beginner to Pro
Podcasting has become one of the most accessible forms of media creation in the world. That accessibility is…
Battling Podcaster Burnout: How to Keep Creating Without Losing Yourself
Podcasting is often talked about through the lens of growth. We hear about chart rankings, sold-out ad inventory,…
Apple’s Video Podcast Push Signals a New Era of Podcast Consumption
For years, the podcast industry has debated whether video would become central to the future of the medium.…
8 Things Smart Podcast Advertisers Are Doing Differently Right Now
Podcast advertising has matured significantly over the last few years. Brands are no longer asking, “Does podcasting work?”…
2 Truths and a Lie: Host-Read Podcast Advertising Edition
There’s no shortage of “hot takes” in the creator economy right now. Every week, there’s a new post,…
The Creator Economy Isn’t Just Social. Podcasting Is Playing a Different Game
For the last few years, the creator economy conversation has been dominated by social platforms. Short-form video, algorithmic…
So You Think You Know How to Develop a Standout Podcast Ad?
As a podcaster, creating content is your job. You have cultivated an audience built on trust, loyalty, and…
The Creator Expansion Era
One of the most rewarding parts of working in podcasting is watching what happens when creators are given…
Celebrating 10 Years of True Native Media
Ten years ago, I took a leap of faith on a belief that felt both simple and bold:…
When Ethical Jewelry Meets Engaged Ears
There’s something special about the moment a story, a voice, and a brand come together in just the…
How to Measure ROI in Podcast Advertising (Even Without Clicks)
Podcast advertising works — but measuring return on investment can feel tricky. Unlike digital ads that rely on…
What Podcast Advertisers Wish They Knew Before Their First Campaign
Launching your first podcast ad campaign is exciting — but it can also come with a learning curve.…
Why Brand Safety in Podcasting Is Stronger Than You Think
Brand safety is a top concern for advertisers across all media — and understandably so. But when it…
How Long Does It Take to See Results from Podcast Advertising?
Podcast advertising is powerful, but it’s not always instant. Many brands new to the space expect quick returns,…
The 5 Types of Podcast Advertisers (and How Each Can Succeed)
Not all podcast advertisers are the same. Brands come to podcasting with different goals, budgets, and strategies. Understanding…
Targeting in Podcast Ads: What’s Possible and How to Use It Strategically
Podcast advertising has evolved well beyond simple show selection. Today’s advertisers can target listeners using a range of…
Understanding Podcast Ad Placements: Pre-Roll, Mid-Roll, and Post-Roll Explained
When it comes to podcast advertising, placement matters. Where your ad appears in an episode can influence listener…
Why Podcast Advertising Belongs in Every Media Mix
Podcast advertising is no longer a fringe tactic. It has become a core component of effective media strategies…