TRUE NATIVE MEDIA BLOG
How Do Podcasts Protect Their Legal Rights?
Protection of brands’ and podcasters’ legal rights in a sponsorship agreement often fails to cover all the bases…
PRESS: Father Wants Us Dead Podcast Partners With True Native Media
True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio. On July 27,…
Who Are The Creators Behind The Podcasts?
While millions create podcasts yearly, there has never been data to show who was behind this creation until…
IAB 2021 Podcast Advertising Revenue Study
Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.
True Native Media Podcast Upfront Event
True Native Media, a podcast agency, delivered it's first Upfront event to advertisers, brands, and agencies, with great…
INTERVIEW: Paul Riismandel from SXM Media
I recently read a fascinating article about the appropriate ad lengths for effectiveness in podcast advertising from Paul…
INTERVIEW: Ilwira Marciszek, AdLarge
Podcast advertising is not a one-size-fits-all audio medium. It is essential to consider the environment and the different…
A Powerful Women's Meditation Network
Katie Krimitsos, Founder of The Women's Meditation Network, made a decision that would impact hundreds of thousands of…
Podcast Advertising Best Practices Every Marketer Should Know
Here are our best practices for podcast advertising that any marketer can implement to get results from their…
Podcast Advertising Case Study Review
We breakdown a podcast ad campaign case study from a brand that came to us looking for help.…
Breaking Down Key Podcast Statistics
Reviewing the key podcast statistics and why they are essential to you, your company, and setting up advertising…
Boutique Podcast Agency Continues Growth 2021
True Native Media, a podcast agency, doubles its sales team size to get more ad dollars to mid-level…
A Marketers Rollercoaster Journey With Podcast Sponsorship
As marketers, we know that it is becoming increasingly challenging to reach consumers with ads, but podcasts are…
How Effective Are Podcast Host Read Ads?
As marketers, we know that it is becoming increasingly challenging to reach consumers with ads.
4 Ways Advertisers Buy Podcast Ads
Podcast advertising works really well, but the one barrier is that there is no central place to buy…
5 Reasons Why Podcast Ads Should Be In Your Marketing Plan
The second half of 2020 saw a fundamental shift in marketing efforts, with almost half of CMOs facing…
Grow Your Podcast Audience With Listener Data
It's a simple process if done correctly. Johnny Dinkel, from LaunchPod Media, shares his experience.
How To Get Featured On Apple Podcasts
Get your podcast featured on Apple Podcasts with this step-by-step process.
The Worst Podcast Advertising Advice
If you’re thinking about starting a podcast, the beginning is the easy part. Learning how to grow your…
4 Easy Tips To Grow Your Podcast Audience
If you’re thinking about starting a podcast, the beginning is the easy part. Learning how to grow your…