TRUE NATIVE MEDIA BLOG

Is Podcast Advertising Influencer Marketing?

Is Podcast Advertising Influencer Marketing?

If you’re on social media, there’s a good chance you’ve seen influencer marketing in action. According to SproutSocial,…
Frequency Capping: A True Native Media Study

Frequency Capping: A True Native Media Study

“When we’re thinking about creating any predictive capabilities or forecasting, it needs to be complex. It can’t just…
How to Get Your Podcast on YouTube

How to Get Your Podcast on YouTube

The following article is a guest post from RSS.  There are over 2 billion active users on YouTube…
What We Do at True Native Media

What We Do at True Native Media

“Almost seven years ago, I started [True Native Media], and I started it because I felt like there…
A Guide to Brand Advertising 2.0

A Guide to Brand Advertising 2.0

Brand advertising 2.0 is here, but is your marketing team ready for it? Brand advertising 2.0 is the…
The World of Programmatic Ads

The World of Programmatic Ads

“… And I understand that the entire industry doesn’t have to be monetized… But if we’re looking at…
Why You Can’t Have Back-to-Back Ads in Podcast Advertising

Why You Can’t Have Back-to-Back Ads in Podcast Advertising

“We try, at AudioBoom, to keep it to keep it to 12-minutes of content for every one ad.”…
Brand Sustainability in Podcasting

Brand Sustainability in Podcasting

It all gets back to our conversation’s original question – how is podcast advertising influencer marketing? As advertisers,…
Content Alignment and How It Impacts Advertising Results

Content Alignment and How It Impacts Advertising Results

One of the cornerstones of successful advertising is always testing new things, but who hasn’t been stuck in…
Are Your Podcast Ads Working?

Are Your Podcast Ads Working?

As podcasters and podcast listeners, we’re no strangers to advertisements. We’ve all heard our favorite host promote various…
Lookalike Audiences & Building Campaigns

Lookalike Audiences & Building Campaigns

Narrowing down your target audience can be hard, but it’s an essential part of building a podcast advertising…
Six Trends To Watch

Six Trends To Watch

We recently hit a milestone at the Podcast Advertising Playbook with our 100th episode!   I realize this…
Dark Social Has Transformed the Buyer’s Journey

Dark Social Has Transformed the Buyer’s Journey

Buyers are no longer entering traditional sales funnels, they are using dark social, zero-click content, and influencers to…
5 Considerations to Make Before Joining a Podcast Network

5 Considerations to Make Before Joining a Podcast Network

Joining a podcast network seems enticing – right? It makes you feel like your podcast is being noticed…
Why is Brand Safety A Hot Topic in Podcast Advertising?

Why is Brand Safety A Hot Topic in Podcast Advertising?

What is brand safety advertising, and why should advertisers care?   Canceled. We’ve all heard the term before.…
How Do Podcasts Protect Their Legal Rights?

How Do Podcasts Protect Their Legal Rights?

Protection of brands’ and podcasters’ legal rights in a sponsorship agreement often fails to cover all the bases…
PRESS: Father Wants Us Dead Podcast Partners With True Native Media

PRESS: Father Wants Us Dead Podcast Partners With True Native Media

True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio.   On July 27,…
Who Are The Creators Behind The Podcasts?

Who Are The Creators Behind The Podcasts?

While millions create podcasts yearly, there has never been data to show who was behind this creation until…
IAB 2021 Podcast Advertising Revenue Study

IAB 2021 Podcast Advertising Revenue Study

Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.
True Native Media Podcast Upfront Event

True Native Media Podcast Upfront Event

True Native Media, a podcast agency, delivered it's first Upfront event to advertisers, brands, and agencies, with great…