Fostering Successful Partnerships
The Podcast Advertising Playbook with Heather Osgood
0:0040:52
February 21, 2024 · 41 min
Fostering Successful Partnerships
“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that we’ve worked with over the years, and there are new ones coming into the space, but you know your inventory, you know the shows. We trust you.” Content is changing - podcast hosts don…
Episode Show Notes
“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that we’ve worked with over the years, and there are new ones coming into the space, but you know your inventory, you know the shows. We trust you.”
Content is changing - podcast hosts don’t just do audio anymore. Instead, they’re branding out to different forms of content and including those in podcast advertising deals. To help us navigate the ever-changing world of content, Kirsten Tannen from Direct Results joins Heather on this week’s episode of The Podcast Advertising Playbook.
Tune in to hear:
- Why content silos are disappearing
- What data influences good buying decisions
- How to vet podcasts to ensure a good campaign
- How the concept of “lean in listening” impacts results
- Tips for how companies can succeed with podcast advertising
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