Reports & Webinars

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  WebinarPast sessionOct 14, 2026

  The Podcast Glossary: Why Everyone Seems to Use Different Words for the Same Thing

  The True Native Media team unpacks the terminology that keeps creating confusion across the industry — downloads, impressions, dynamic insertion, attribution and more.

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  WebinarPast sessionSep 30, 2026

  Why Some Podcasts Convert and Others Don’t: The Uncomfortable Truth No One Puts in the Media Kit

  Why do two podcasts with similar audiences deliver completely different outcomes? Audience trust, host credibility, contextual alignment and creative delivery.

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  Guide

  Beyond the Buy: Smarter Podcast Advertising

  A practical framework built on real campaign data, market visibility, and performance insights — for advertisers ready to move past genre targeting, promo codes and last-click thinking.

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  Guide

  Sound Strategy: Your Complete Guide to Podcast Advertising

  Everything from ad types and audience targeting to campaign measurement and optimization — for brand awareness and direct response campaigns alike.

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• 
  WebinarOn demand

  Audio-First Success: Why Not Every Podcast Needs Video (and Why Advertisers Shouldn’t Worry)

  Why podcasting remains an audio-first medium, what listener data says about audio and video, and how advertisers can win on audio-only shows.

  Watch
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  Report

  Frequency Capping: A True Native Media Study

  “When we’re thinking about creating any predictive capabilities or forecasting, it needs to be complex. It can’t just be as elementary as it really is right now. And while I do absolutely believe that frequency capping should exist… I believe the technology is

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