The Basics of Starting a Campaign
The Podcast Advertising Playbook with Heather Osgood
0:0046:00
July 26, 2023 · 46 min
The Basics of Starting a Campaign
“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to navigate, and it can be difficult to know exactly where to go.” We love podcasting. We (probably) love podcasting more than the average person, but even we can admit it’s a bit difficult to get your…
Episode Show Notes
“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to navigate, and it can be difficult to know exactly where to go.”
We love podcasting. We (probably) love podcasting more than the average person, but even we can admit it’s a bit difficult to get your footing when you start with podcast ads. Luckily for you, Matt Cisneros, founder of Backyard Ventures, joins Heather Osgood on today’s episode to go over all the basics.
In this episode, Heather and Matt discuss:
- Do hosts need a presence on other social media platforms to get ads on their show?
- How to target the right audience and find your end buyer
- Different ways to empower new brands to make small, right campaign decisions
- Tips to avoid ad burnout
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