The Right Partnerships Increase Brand Loyalty
The Podcast Advertising Playbook with Heather Osgood
0:0044:57
August 9, 2023 · 45 min
The Right Partnerships Increase Brand Loyalty
“[The audience] has intentionally gone to this podcast. They’re choosing to listen. They’re choosing to engage. They’re choosing to be a part of that community. And the reason they’re doing that is because that host or that creator is presenting content in a way that is like-minded to their values a…
Episode Show Notes
“[The audience] has intentionally gone to this podcast. They’re choosing to listen. They’re choosing to engage. They’re choosing to be a part of that community. And the reason they’re doing that is because that host or that creator is presenting content in a way that is like-minded to their values and their views.”
Partnering with the right host could create customers who are loyal to your brand for years, but partnering with the wrong one could lead to a lot of wasted time and effort. Jennifer Potter, VP of Business Development at Radio America, is here to make sure you find the right partnership.
In this week’s episode, Jennifer and Heather discuss:
- Challenges we face when tracking metrics
- Best practices for repurposing content from radio to podcasts
- Maintaining brand safety while navigating conservative or liberal topics
- How to fix one of the most common advertising mistakes
- Advice to make sure your first ad campaign is a hit
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