Prioritizing Brand Sustainability
The Podcast Advertising Playbook with Heather Osgood
0:0041:30
July 12, 2023 · 42 min
Prioritizing Brand Sustainability
“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.” The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful twee…
Episode Show Notes
“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.”
The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful tweets from the host come to light? There’s no way to know what the future holds, but there are ways you can prioritize your brand’s sustainability.
Today’s episode of The Podcast Advertising Playbook is a special one because, for the first time, Heather is joined by two leaders in the industry, Tamara Zubaity and Jennifer Laine. Tamara and Jennifer are experts in brand sustainability, and along with Heather, they discuss:
- The impact of Stakeholder Capitalism
- The Global Alliance for Responsible Media (GARM) and its place in the podcast industry
- Brand Safety vs. Brand Sustainability
- How to handle hosts in a controversy
- AI vs. Machine Learning
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