Podcasts & PR 101
The Podcast Advertising Playbook with Heather Osgood
0:0042:51
November 22, 2023 · 43 min
Podcasts & PR 101
PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distributio…
Episode guest
Molly DeMellier
PR Lead at Acast
Episode Show Notes
PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe.
This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ecosystem, and Molly shares her insider knowledge about how PR is closely related to podcasting.
Tune in to hear Heather and Molly answer:
- What is PR?
- Who really owns an ad?
- Does every brand need a branded podcast? If so, how do you run a successful one?
- Where should you start with podcast trade publications?
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