How To Build A Better Campaign
The Podcast Advertising Playbook with Heather Osgood
0:0035:10
November 15, 2023 · 35 min
How To Build A Better Campaign
“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?” On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry Tracy, SVP of Advert…
Episode guest
Kerry Tracy
SVP of Advertising at Podbean
Episode Show Notes
“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?”
On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry Tracy, SVP of Advertising at Podbean. Kerry is a veteran in the media world and has amassed a wealth of knowledge over his career - and today, he’s sharing that with you.
Tune in to hear Heather and Kerry discuss:
- Three key components to building a successful ad campaign.
- How much of the population *actively* listens to podcasts.
- Insights they’ve gained from going from buying to selling.
- Mistakes new advertisers should avoid.
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More Episodes
All episodes
Guest: Molly DeMellier
PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distributio…
Guest: Bryan Goldmark
“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those micro-communities of f…
If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather asks her guests what their predictions for the podcast industry are. And in today’s episode, we revisit these predictions and see who got it right. These predictions span all types of to…
Ready to advertise?
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingWant to grow your show?
Join our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster