Let’s Talk About Frequency Capping
The Podcast Advertising Playbook with Heather Osgood
0:0041:29
November 29, 2023 · 41 min
Let’s Talk About Frequency Capping
“My recommendation to buyers is to take any predictions from a frequency-capped campaign with a grain of salt.” Frequency capping is the ability to define the maximum number of times an ad can be delivered to a listener within a given time period - and it’s the newest hot topic in podcasting. At Tru…
Episode Show Notes
“My recommendation to buyers is to take any predictions from a frequency-capped campaign with a grain of salt.”
Frequency capping is the ability to define the maximum number of times an ad can be delivered to a listener within a given time period - and it’s the newest hot topic in podcasting.
At True Native Media, we noticed that there were a lot of questions and ambiguity surrounding frequency capping, so we turned to our software expert, Anthony Firn. After extensive research, Anthony created his own model for understanding the nuances of frequency capping, and today, he’s sharing it with you.
Tune in to hear Heather and Anthony discuss:
- The different types of podcast ads and their strengths
- Why advertisers use frequency capping and the effects that can have on a campaign
- How to determine which frequency to use
- Anthony’s model and his findings
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