How To Succeed With Podcast Advertising
The Podcast Advertising Playbook with Heather Osgood
0:0019:36
January 17, 2024 · 20 min
How To Succeed With Podcast Advertising
“The other thing to consider is that you have a lot of competitors in your space - that are advertising on podcasts. And you’re all going to the same podcasts to advertise. Then really, what you’re doing is cutting into your ability to really stand out and not be there right next to your competitor.…
Episode Show Notes
“The other thing to consider is that you have a lot of competitors in your space - that are advertising on podcasts. And you’re all going to the same podcasts to advertise. Then really, what you’re doing is cutting into your ability to really stand out and not be there right next to your competitor.”
We’re going back to the basics on today’s episode of The Podcast Advertising Playbook.
Join Heather Osgood as she shares her best tips to ensure advertisers are successful when they venture into podcasting advertising. These tips include:
- Choosing the right show or genre
- Standing out amongst your competitors
- Utilize the host as an influencer
- Navigating shows of different sizes
- How you set your host up for success with an ad read
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