Podcast Ads Need A Human Touch
The Podcast Advertising Playbook with Heather Osgood
0:0052:32
December 20, 2023 · 53 min
Podcast Ads Need A Human Touch
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what m…
Episode guest
Lex Friedman
founder of Lex Friedman Consulting
Episode Show Notes
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what makes podcasting so special.
This week, Heather Osgood is joined by Lex Friedman, founder of Lex Friedman Consulting, to talk about why networks being high-touch with their podcasters is a good thing!
The two also discuss:
- The advertising slowdown of 2023
- Podcasting moving into the creator space
- The dangers of getting too technical with your ads
- How to make your podcast network stand out from the others
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