October 25, 2023 · 19 min

2023 Predictions Revisited

If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather asks her guests what their predictions for the podcast industry are. And in today’s episode, we revisit these predictions and see who got it right. These predictions span all types of to…

Listen to the episode

2023 Predictions Revisited

The Podcast Advertising Playbook with Heather Osgood

0:0018:37
Also available on:

Episode Show Notes

If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather asks her guests what their predictions for the podcast industry are. And in today’s episode, we revisit these predictions and see who got it right. 

These predictions span all types of topics, including: 

  • Content
  • Ad Types 
  • YouTube 
  • Economy
  • Package Selling
  • Creative 
  • Tech Advancements 

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talk to Heather’s team

More Episodes

All episodes

Guest: Bryan Goldmark

“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those micro-communities of f…

Listen to episode

Guest: Shasta Cafarelli

“Speaking as myself, as a consumer, if I’m hearing the ad multiple times, but it’s not the same every time, that goes a long way in enhancing the overall experience.” In today’s episode of The Podcast Advertising Playbook, our host Heather Osgood is joined by Shasta Cafarelli, Senior Vice President …

Listen to episode

Guest: Rob Greenlee

“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.” In today’s episode of The Podcast Advertising Playbook, Heather asks the question, “What is …

Listen to episode

Ready to advertise?

Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.

Start advertising

Want to grow your show?

Join our curated network of shows and let our expert sales team scale your ad revenue.

Join our roster