Category: Advertiser Resources

Being a podcaster used to mean making a podcast. Now? It can feel like you’re also supposed to be a YouTuber, TikTok creator, Instagram personality, newsletter writer, community manager and SEO expert.There are more ways than ever to get your show in front of people, which is exciting. But it also...

From the Desk of Our VP, Nick Gryniewicz If you’ve spent any time exploring podcast advertising, you’ve probably noticed something pretty quickly. It doesn’t behave like other channels. There isn’t one standard way to buy. Pricing can vary more than expected. And measurement doesn’t always come in a neat, last-click package. For a...

Podcasting has become one of the most accessible forms of media creation in the world. That accessibility is part of what makes the industry so exciting. Anyone with a point of view, a microphone, and the willingness to consistently show up can build something meaningful. New voices are entering the...

Podcasting is often talked about through the lens of growth. We hear about chart rankings, sold-out ad inventory, viral clips, studio expansions, and creators turning side projects into full-time careers. From the outside, the industry can look incredibly exciting and full of momentum. What gets discussed far less often is how...

For years, the podcast industry has debated whether video would become central to the future of the medium.   At this point, that conversation is largely over.   Between YouTube’s growing dominance in podcast discovery, creators building increasingly visual-first brands, and now Apple deepening its support for video experiences within...

Podcast advertising has matured significantly over the last few years. Brands are no longer asking, “Does podcasting work?” They’re asking smarter questions around scale, measurement, creative alignment, audience behavior, and long-term performance. As the space evolves, the strategies driving the strongest results are evolving alongside it. Here are a few...