Everything You Need to Know About Creative Optimization in Podcast Advertising

In today’s competitive marketing landscape, it’s crucial to adopt a comprehensive approach that integrates various marketing channels to capture listeners' attention. By aligning your efforts across multiple platforms, you can create a seamless brand presence and enhance the overall effectiveness of your marketing strategy.  But simply gaining your listener’s attention isn't...

The Nuances of Programmatic Advertising For Podcasters

Programmatic advertising has revolutionized the digital advertising landscape, and podcasting is no exception.  Today, we’ll delve into the unique considerations for programmatic advertising in the podcasting space, exploring its different lifecycle stages and what this may say for the future of advertising.  What is Programmatic Advertising? Programmatic advertising is a type...

Is Podcast Advertising Influencer Marketing?

If you’re on social media, there’s a good chance you’ve seen influencer marketing in action. According to SproutSocial, influencer marketing is a type of social media marketing that uses endorsements or product mentions from online influencers. In this case, the brand is borrowing the “influence” of the creator to market...

How to Get Your Podcast on YouTube

The following article is a guest post from RSS.  There are over 2 billion active users on YouTube as of 2023. What does this have to do with podcasting? Simply put, your podcast should be on YouTube!  Your podcast should be on YouTube because: YouTube supports podcasts Opportunities for visual...

What We Do at True Native Media

“Almost seven years ago, I started [True Native Media], and I started it because I felt like there were so many independent podcasters out there who really just didn’t have anyone representing them, right?... what about all the independent podcasters out there? How could we support them?” In our final...

A Guide to Brand Advertising 2.0

Brand advertising 2.0 is here, but is your marketing team ready for it? Brand advertising 2.0 is the next stage of advertising, where we’re finding podcasting to be a central pillar of the marketing campaign. But while the podcast advertising space is growing, it’s still relatively small. Not all brands...