I recently read a fascinating article about the appropriate ad lengths for effectiveness in podcast advertising from Paul Riismandel, Senior Director of Marketing Insights for SXM Media.
Podcast advertising is not a one-size-fits-all audio medium. It is essential to consider the environment and the different podcasts you are buying. Understanding your goals and the audience you're targeting is critical.
Katie Krimitsos, Founder of The Women's Meditation Network, made a decision that would impact hundreds of thousands of women around the world who were waiting for her help.
Here are our best practices for podcast advertising that any marketer can implement to get results from their ad campaign.
We breakdown a podcast ad campaign case study from a brand that came to us looking for help. We share opportunities for improvement and podcast advertising best practices.
As marketers, we know that it is becoming increasingly challenging to reach consumers with ads, but podcasts are an incredible medium to connect to consumers with strong purchase intent.