Dark Social Has Transformed the Buyer’s Journey

Buyers are no longer entering traditional sales funnels, they are using dark social, zero-click content, and influencers to find and buy products. “Marketers that continue to copy the Salesforce playbook from 2006 for their 50-person SaaS company will continue to struggle. Nobody in a growth phase can help with this...

5 Considerations to Make Before Joining a Podcast Network

Joining a podcast network seems enticing - right? It makes you feel like your podcast is being noticed and the thought of working with like-minded individuals is exciting! That, along with its benefits, makes joining a podcast network seem like an easy decision. Before jumping in head first, though, you’ll...

Why is Brand Safety A Hot Topic in Podcast Advertising?

What is brand safety advertising, and why should advertisers care? Canceled. We've all heard the term before. Old tweets with harmful language from an influencer you follow on Instagram have resurfaced, and now they're losing followers and brand deals. A brand sent out an email with an unfortunate choice of words referencing a...

How Do Podcasts Protect Their Legal Rights?

Protection of brands' and podcasters' legal rights in a sponsorship agreement often fails to cover all the bases necessary for a healthy and fair relationship. It seems like everyone has a podcast nowadays, and that, in part, is due to the accessibility of the platform. If you have something to...

PRESS: Father Wants Us Dead Podcast Partners With True Native Media

True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio. On July 27, 2022, True Native Media was pleased to sign a podcast ad sales partnership deal with the “Father Wants Us Dead” podcast, a True Crime podcast series from NJ Advance Media and NJ.com. The 9-episode...

INTERVIEW: Paul Riismandel from SXM Media

I recently read a fascinating article about the appropriate ad lengths for effectiveness in podcast advertising from Paul Riismandel, Senior Director of Marketing Insights for SXM Media.