“Almost seven years ago, I started [True Native Media], and I started it because I felt like there were so many independent podcasters out there who really just didn’t have anyone representing them, right?... what about all the independent podcasters out there? How could we support them?” In our final...
A Guide to Brand Advertising 2.0
Brand advertising 2.0 is here, but is your marketing team ready for it? Brand advertising 2.0 is the next stage of advertising, where we’re finding podcasting to be a central pillar of the marketing campaign. But while the podcast advertising space is growing, it’s still relatively small. Not all brands...
The World of Programmatic Ads
“... And I understand that the entire industry doesn’t have to be monetized… But if we’re looking at it from an advertising perspective, being able to monetize every impression is what is gonna really allow us to grow our revenue.” Audio is a perishable medium. Once that opportunity to monetize...
Why You Can’t Have Back-to-Back Ads in Podcast Advertising
"We try, at AudioBoom, to keep it to keep it to 12-minutes of content for every one ad." Technically there’s no max amount of ads you can put in a podcast episode, but that doesn’t mean there shouldn’t be. Understanding the way a podcast audience consumes content is essential to determining...
Brand Sustainability in Podcasting
It all gets back to our conversation’s original question - how is podcast advertising influencer marketing? As advertisers, you know how valuable influencers are. If you’re able to find an influencer whose brand aligns perfectly with yours, you might have just found yourself a long and happy friendship. But finding...
Content Alignment and How It Impacts Advertising Results
One of the cornerstones of successful advertising is always testing new things, but who hasn’t been stuck in their comfort zone before? We see this a lot with advertisers and content alignment. If you’re an advertiser looking for podcasts to work with, it can seem like there are a lot...