INTERVIEW: Paul Riismandel from SXM Media

I recently read a fascinating article about the appropriate ad lengths for effectiveness in podcast advertising from Paul Riismandel, Senior Director of Marketing Insights for SXM Media.

INTERVIEW: Ilwira Marciszek, AdLarge

Podcast advertising is not a one-size-fits-all audio medium. It is essential to consider the environment and the different podcasts you are buying. Understanding your goals and the audience you're targeting is critical.

A Powerful Women’s Meditation Network

Katie Krimitsos, Founder of The Women's Meditation Network, made a decision that would impact hundreds of thousands of women around the world who were waiting for her help.

Podcast Advertising Case Study Review

We breakdown a podcast ad campaign case study from a brand that came to us looking for help. We share opportunities for improvement and podcast advertising best practices.