We VALUE THE CONTENT podcasters CREATE
WE BUILD POWERFUL LASTING PROFITABLE PARTNERSHIPS
HELLO FUTURE PODCAST PARTNER
At True Native Media, we pair you with a catalog of sponsors that align with your listeners’ interests to ensure the brand’s content fits in natively. Unlock your podcast’s potential with advertisers and brands who are ready to sponsor your podcast.
Do you have +10K downloads per episode within a 30-day period?
Or are you using dynamic ad insertion and reaching +20k downloads per month?
What We Do
what you do
Say goodbye to hours of hard work with no payoff.
Start reaping the rewards from your podcast today.
Do you have +10K downloads per episode within a 30-day period or +20K per month with dynamic ad insertion?
Our TALENTED PODCASTERS
At True Native Media, we work with some of the best hosts on the market. Check out our roster of professional podcasters.
One of our goals at True Native Media is to create a podcast representation agency that provides educational articles for podcasters, marketers, as well as anyone interested in podcast advertising to learn about this valuable medium. We highly encourage you to visit our blog to read more. Alternatively, we have curated some of our most important articles for you below.
SEO is not something that podcasters think about when it comes to listeners discovering their show. See why it's so important and how you can start right away.
FAQs for Podcasters
Most frequent questions and answers about our company
True Native Media represents independent podcasts and connects them with advertisers who are interested in sponsoring podcasts.
We specialize in outreach to potential advertisers and present them to the podcasts that we serve.
Host read ads are ads that are created by the host of the podcast. The podcast host samples and uses the advertiser’s product and then creates an ad read that provides personal experience with the product.
There are two types of ads- embedded/baked in ads and dynamically inserted ads. If you have a hosting provider that allows for dynamic ad insertion, we recommend that method of ad insertion, however, we have many podcasts that we work with that run embedded/baked in ads.
The number of ads per episode depends on the length of your podcast. The average podcast that is 30-60 minutes long can accommodate 2-3 :60-second long ad reads.
Your podcast needs to be receiving 10,000 downloads per episode for embedded/baked in ads or 20,000 downloads per month if you are doing dynamically inserted ads.
You can find all of your download numbers on your podcast hosting provider.
No. True Native Media works with a variety of hosting providers. We do require that the hosting provider you work with is IAB compliant. You can find out more information here: (https://www.iab.com/guidelines/podcast-measurement-guidelines/)
Yes, we require that all ads be run through True Native Media.
We provide our hosts with talking points to help them craft the ad.
The ad reads we sell are typically :60 seconds in length. Many times ad reads will exceed :60 seconds because of the free form nature of the ads.
We sell pre-roll ads that are in the content at the beginning of an episode as well as midroll ads that are in the middle of an episode.
You are not required to offer added value for advertisers. Our campaigns are sold with a podcast ad read and a link to the advertiser in the show notes or on the website of the podcast. If you are interested in providing the sponsor with additional “shout outs” in social media or in your newsletter that is wonderful, but not required.
True Native Media takes a 30% commission for all embedded/baked in ads and a 40% commission on dynamically inserted ads. We handle the placing and monitoring of dynamically inserted ads and this additional work requires an additional commission.
We ask for 18-month exclusive contracts with our podcasters.
No, True Native Media is simply a representation firm. We just sell ads which allows us to use all of our time and attention on making money for your podcast!