WE VALUE AND CELEBRATE THE QUALITY CONTENT CREATED BY PODCASTERS

ADVERTISER RESEARCH
NEGOTIATION
CAMPAIGN MANAGEMENT
PERSONALIZED SERVICE

WELCOME FUTURE PODCAST PARTNER

At True Native Media, we connect you with a curated selection of sponsors that align perfectly with your listeners’ interests, ensuring seamless integration with your content. Unlock your podcast’s potential by partnering with advertisers and brands eager to support and sponsor your show.

Does your show get 100K+ downloads per month across your full catalog of episodes?

YES, I DO!
I'M STILL GROWING
Advertisers
100 +
Monthly Impressions
80000000 +
Podcast Partners
100 +
Ads Placed
70000 +

Our Role

COmprehensive advertiser research

We identify and secure highly qualified advertisers who are eager to sponsor your podcast, saving you time and effort.

Expert Mediation & Negotiation

We handle all aspects of contract negotiation and fine print, ensuring favorable terms and smooth agreements.

Premier Campaign Management:

We oversee all aspects of advertising, including approvals, deliveries, and performance tracking, to ensure a seamless and successful campaign.

Your Role

Consistent Quality Content Creation

Production of high-quality, engaging content and active promotion of your podcast to boost listenership and audience growth.

Timely and Responsive Communication

Prompt and effective communication, addressing your needs and requests swiftly so we can offer top-tier support.

Authentic and Impactful Advertising

We craft meaningful and genuine ads that enhance brand value and resonate with your audience, ensuring impactful sponsorships.

podcasters who love us

"True Native has been so wonderful for How to be Awesome at Your Job. Their processes are quick and easy. And they find all sorts of fun advertisers that I've never heard on podcasts before."
Podcaster
Pete Mockaitis
How To Be Awesome At Your Job
"Working with True Native Media has been a dream! I get to spend time doing what I love most (podcasting), while they take care of the rest. I know I have a great team on my side, nothing but positive experiences working with them over the past years."
Podcaster
Samantha Lee Wright
The Essential Oil Revolution

HELPFUL ARTICLES

One of our goals at True Native Media is to create a podcast representation agency that provides educational articles for podcasters, marketers, as well as anyone interested in podcast advertising to learn about this valuable medium. We highly encourage you to visit our blog to read more. Alternatively, we have curated some of our most important articles for you below.

What We Do at True Native Media

At True Native Media, we help podcasters and advertisers.

Male podcaster working on his marketing strategy to grow his listenership

4 Easy Tips To Grow Your Podcast Audience

Here are four easy ways to grow your podcast listenership.

How to optimize Podcast SEO for audience growth

Podcast SEO Is More Important Now Than Ever Before

SEO is not something that podcasters think about when it comes to listeners discovering their show. See why it's so important and how you can start right away.

Podcast Sponsorship

Podcast Advertising Case Study Review

Our team breaks down an advertising campaign to help you be successful in podcast advertising.

FAQs for Podcasters

Most frequent questions and answers about our company

True Native Media represents independent podcasts and connects them with advertisers who are interested in sponsoring podcasts.

We specialize in outreach to potential advertisers and present them to the podcasts that we serve.

Host read ads are ads that are created by the host of the podcast. The podcast host samples and uses the advertiser’s product and then creates an ad read that provides personal experience with the product.

There are two types of ads- embedded/baked in ads and dynamically inserted ads. If you have a hosting provider that allows for dynamic ad insertion, we recommend that method of ad insertion, however, we have many podcasts that we work with that run embedded/baked in ads.

The number of ads per episode depends on the length of your podcast. The average podcast that is 30-60 minutes long can accommodate 2-3 :60-second long ad reads. 

Your podcast needs to be receiving 10,000 downloads per episode for embedded/baked in ads or 100,000 downloads per month if you are doing dynamically inserted ads. 

You can find all of your download numbers on your podcast hosting provider.

No. True Native Media works with a variety of hosting providers. We do require that the hosting provider you work with is IAB compliant. You can find out more information here: (https://www.iab.com/guidelines/podcast-measurement-guidelines/)

Yes, we require that all ads be run through True Native Media.

We provide our hosts with talking points to help them craft the ad. 

The ad reads we sell are typically :60 seconds in length. Many times ad reads will exceed :60 seconds because of the free form nature of the ads. 

We sell pre-roll ads that are in the content at the beginning of an episode as well as midroll ads that are in the middle of an episode.

You are not required to offer added value for advertisers. Our campaigns are sold with a podcast ad read and a link to the advertiser in the show notes or on the website of the podcast. If you are interested in providing the sponsor with additional “shout outs” in social media or in your newsletter that is wonderful, but not required.

True Native Media takes a 30% commission for all ads. 

We ask for 18-month exclusive contracts with our podcasters.

No, True Native Media is simply a representation firm. We just sell ads which allows us to use all of our time and attention on making money for your podcast!