true native media

Podcast Representation agency

about us

Welcome; thank you for learning more about us.

Our Vision

True Native Media is a premier podcast representation and advertising agency. We have a high level of commitment to providing exceptional personalized service to each podcaster, brand, and advertiser we partner with. As a result, we are leaders in the podcast industry, paving the way for mid-level podcasters to reach their dreams through podcast advertising. 

Our Mission

True Native Media is a matchmaking company working with podcasts to connect them with advertisers. We work with advertisers to create effective advertising campaigns that help them reach their goals. We are a company that believes in the power of content creation, and therefore, we encourage podcasters, as content creators, to find and nurture their unique voices.

Podcast Ad Campaigns

We pride ourselves in expertly matching advertisers and podcaster together, forming an unstoppable duo. We take the hassle out of the daily grind.


Creative approach

We try to find the best solution for all individual ad campaign requests


It is very important to satisfy our clients and meet their needs


We provide a coherent plan with business steps for each podcaster and advertiser


We try our best to correct changed plans and add needed changes

Affordable prices

Our CPM's are affordable for a wide range of advertisers

Personalized Support

We provide high-quality support for each client

Working with True Native Media has been like a dream come true! The staff is top-notch, and the communication is everything you’d hope for working with a podcast agency.  They curate sponsors that align with my show’s mission and audience, and the proof is in the pudding. I became a client of True Native in 2020, and my advertising revenue is up over 50% from previous years. I can’t more highly recommend working with True Native Media!



meet our expert team

True Native Media About Us Heather Osgood

Heather Osgood

founder & CEO

Heather has owned, operated and sold several highly successful businesses. With a background in radio advertising and a love for podcasting, she founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie.

Meet the team - About Us - Gretchen

gretchen george

VP of Podcast operations & campaign management

Gretchen is a digital advertising expert. She joined True Native Media in 2017, overseeing the company operations. However, in 2020, she was promoted to her current role. Gretchen continues to build our robust operations and campaign management system, as well as curate our exclusive podcast portfolio.

Meet the team - About Us - AJ

AJ Archibald

Account Executive

With over 30 years of sales experience, AJ joined True Native Media in 2021 from Dubtrack.FM. He is responsible for growing True Native Media’s direct and agency advertising sales. AJ will build strong partnerships with brands interested in podcast advertising.

Meet the team - About Us - Ame

Ame Fuhlbruck

Account Executive

With 8 years of podcast sales experience, Ame came to True Native Media from Growing Bolder. She will use her multi-channel expertise to grow new and existing relationships with direct advertisers and agencies interested in podcast advertising. 

Audrey Rios

Account Executive

With over 7 years of multi-channel advertising and sales experience, Audrey has excelled in areas of account management, diverse market planning and client success. She is responsible for building and maintaining strong partnerships with direct advertisers and brands.

Azy Kashani

Operations Specialist

Azy has 13-years of experience in marketing, advertising, account, and talent management, with a demonstrated history of handling projects locally, nationally, and globally. She will focus on maintaining operations and client management services. 

Laila Kalantari

Operations Specialist

Coming from various audio marketplaces, including radio, music, games, and more, Laila joined True Native Media in 2021. In the operations department, she will attend to inventory and campaign management, and client services. 

Nick Gryniewicz

Podcast Recruiter

With 8 years of audio programming and production experience in radio and podcasting, Nick joined True Native Media in 2021. He is responsible for growing True Native Media’s roster of podcast partners. Nick will identify and curate strong, quality podcasts perfect for our advertising partners.

About Us, Meet Our Experts, Charlene Rex-Waller

Charlene Rex-Waller

Marketing Lead

Charlene joined True Native Media in 2019. She is responsible for the company’s marketing efforts and manages our social media presence, website, podcast, and online brand identity. Charlene has over 15 years of senior management experience in hospitality, learning and development, as well as human resources. 

If you want to learn more about what we do, visit our FAQ page.


If you are a podcaster interested in representation, please visit our podcasters page to see if you qualify for representation and then complete the application form.