The Podcast Industry Is Changing
The Podcast Advertising Playbook with Heather Osgood
0:0019:54
March 1, 2023 · 20 min
The Podcast Industry Is Changing
“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry. This includes: Faked in ads and why we need to sta…
Episode Show Notes
“We cannot continue to sign contracts that say the ad is going to live in the episode forever.
That’s right. You heard it - forever.”
Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry.
This includes:
- Faked in ads and why we need to start calling them what they are.
- Ways to make dynamically inserted ads more successful.
- Why we should move towards a pure CPM pricing model.
The podcast industry is changing… are you able to keep up?
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