Do You Have Too Many Podcast Ads? w/ Gabriel Soto
The Podcast Advertising Playbook with Heather Osgood
0:0039:42
March 8, 2023 · 40 min
Do You Have Too Many Podcast Ads? w/ Gabriel Soto
“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” Podcast ads are special because the listeners trust to host like they trust their best frie…
Episode Show Notes
“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.”
Podcast ads are special because the listeners trust to host like they trust their best friend. But is it possible to have too much of a good thing?
That’s exactly what Gabriel Soto, Director of Research at Edison Research, aims to answer on today’s episode of The Podcast Advertising Playbook.
In this episode, Heather and Gabriel discuss:
- How to decode your podcast data.
- The importance of listener surveys.
- Specific questions to ask in your next survey.
- Listener ad fatigue.
- Podcasts & accessibility
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