It's All About the Data
The Podcast Advertising Playbook with Heather Osgood
0:0032:29
June 21, 2023 · 32 min
It's All About the Data
“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. And podcasting …
Episode Show Notes
“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with.
And podcasting does that.”
We’ve said it a hundred times - podcasting is unique because of the relationship built between the host and the audience. When a host recommends a brand to their audience, it’s as if they’re a friend recommending a product.
But don’t take our word for it; there’s data to back this claim up.
Lindsay Tjepkema, CEO & Co-Founder of Casted, joins Heather Osgood on this week’s The Podcast Advertising Playbook episode. Tune in to hear them discuss:
- The science behind why podcast advertising is so successful.
- What increased privacy measures say for the future of targeted advertising.
- Ways a host can resonate with their audience.
- How you can learn who exactly is listening to your podcast.
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