It's All About Audio
The Podcast Advertising Playbook with Heather Osgood
0:0028:37
September 18, 2024 · 29 min
It's All About Audio
"Emotional response comes from sound...no one hums the copy or visual..." Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unpack: - Where audio came from and the measurement tools that have turned it …
Episode Show Notes
"Emotional response comes from sound...no one hums the copy or visual..."
Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unpack:
- Where audio came from and the measurement tools that have turned it into a powerhouse today
- The growth period audio is still experiencing and what to expect with advertiser adoption
- The importance of a strong media mix
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