Getting Thoughtful With Ad Formats
The Podcast Advertising Playbook with Heather Osgood
0:0042:03
April 12, 2023 · 42 min
Getting Thoughtful With Ad Formats
“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.” We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager a…
Episode Show Notes
“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.”
We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep?
We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast Advertising Playbook. While mattress ads are a category of their own, Ashleigh also offers her expertise on:
- How audience size plays a role in advertising.
- The importance of testing different ad strategies.
- Why you need to be giving your hosts talking points.
- Understanding your advertising budget.
Stay tuned to the end of the episode, where Ashleigh and Heather offer their advice for anything starting out in podcast advertising.
________________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More Episodes
All episodes
“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a …
“So I want to close out and leave you with this thought: How are we elevating the voice of the podcast host?” It’s easy to feel isolated when you’re in podcasting. A lot of the time, you’re working alone behind a computer screen, but the podcast community is amazing - which is why we LOVE podcast ev…
“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however is easiest for them, and then we can tie that to the actual show that drove t…
Ready to advertise?
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingWant to grow your show?
Join our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster