Get Excited About Your Ads
The Podcast Advertising Playbook with Heather Osgood
0:0046:48
April 19, 2023 · 47 min
Get Excited About Your Ads
“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a …
Episode Show Notes
“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.”
Podcast ads aren’t always easy to produce, and we can all tell when the host is phoning it in. This week’s guest is right; finding a show to advertise on and having ads on your show is a privilege - one that should be taken seriously by both parties.
A.J. Feliciano, Head of The Roost Podcast Network, joins True Native Media CEO Heather Osgood on today’s episode of The Podcast Advertising Playbook. In this episode, they discuss:
- The value of personal endorsements in host read ads.
- Structured campaigns that are great for advertisers and the audience.
- Why you need to trust the host to give a good ad read.
- Are video podcasts actually podcasts?
- Ways to utilize a multiplatform distribution strategy.
- How YouTube will play a role in the future of podcasting.
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