Crafting A Cohesive Advertising Campaign
The Podcast Advertising Playbook with Heather Osgood
0:0039:09
August 23, 2023 · 39 min
Crafting A Cohesive Advertising Campaign
Michael Jenson, CEO of Rhapsody Voices, joins Heather Osgood on this week’s episode of The Podcast Advertising Playbook. The two delve into the dynamic landscape of podcast advertising, including the things you need to know to craft a cohesive ad campaign. Tune in to learn: How to combat certain mis…
Episode Show Notes
Michael Jenson, CEO of Rhapsody Voices, joins Heather Osgood on this week’s episode of The Podcast Advertising Playbook. The two delve into the dynamic landscape of podcast advertising, including the things you need to know to craft a cohesive ad campaign.
Tune in to learn:
- How to combat certain misconceptions about podcast advertising
- What Heather considers to be the “PR problem” in podcasting
- One major thing advertisers should stop doing
- Ways the rebounding economy is affecting podcast advertising
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