A Discussion of Programmatic Ads at SXSW
The Podcast Advertising Playbook with Heather Osgood
0:0038:32
April 17, 2024 · 39 min
A Discussion of Programmatic Ads at SXSW
This final episode of our live at SXSW series isn’t one you’ll want to miss. First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss: Concerns with programmatic ads Why programmatic ads allow you to scale The importance of transparency Advancements in technology and what thi…
Episode guest
Mattia Verzella
Episode Show Notes
This final episode of our live at SXSW series isn’t one you’ll want to miss.
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
- Concerns with programmatic ads
- Why programmatic ads allow you to scale
- The importance of transparency
- Advancements in technology and what this means for podcast advertising
Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:
- The advantages of having everything in-house
- Podcast ads as middle-of-funnel marketing
- Running an advertising campaign that isn’t just podcast ads
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