YouTube Viewership & Pixel-Based Attribution
The Podcast Advertising Playbook with Heather Osgood
0:0032:39
March 27, 2024 · 33 min
YouTube Viewership & Pixel-Based Attribution
Welcome to our second live interview from SXSW! In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI. First, tune in to hear Heather and A.J. discuss: Why viewership is as important as listenership The importance of making your ads fun Choosing …
Episode guest
A.J. Feliciano
Episode Show Notes
Welcome to our second live interview from SXSW!
In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI.
First, tune in to hear Heather and A.J. discuss:
- Why viewership is as important as listenership
- The importance of making your ads fun
- Choosing where to put advertisers with both video and audio
Then, starting at 19:06, Heather and Cameron discuss:
- Magellan AI’s new pixel-based attribution
- The death of the cookie and its role in attribution tracking
- How YouTube can affect current attribution tracking results
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