YouTube And Its Impact On Podcasting
The Podcast Advertising Playbook with Heather Osgood
0:0036:19
October 11, 2023 · 36 min
YouTube And Its Impact On Podcasting
“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.” In today’s episode of The Podcast Advertising Playbook, Heather asks the question, “What is …
Episode guest
Rob Greenlee
founder of Spoken Life Media
Episode Show Notes
“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.”
In today’s episode of The Podcast Advertising Playbook, Heather asks the question, “What is a podcast?”
The answer might be more complex than you think.
Heather is joined by Rob Greenlee, founder of Spoken Life Media. Rob shares his extensive knowledge of podcasting, taking us on a journey from its early days when podcasters were skeptical about the term “podcast” to the current landscape where the definition of podcasting is expanding.
Tune in to hear:
- Why some people are hesitant about the changing definition of what counts as a podcast
- Whether or not “YouTube podcasts” can technically be called a podcast.
- How the different metrics on YouTube can impact podcast advertising buys.
If your podcast is on YouTube, this is not an episode you’ll want to miss.
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