Blog for Podcasters
Monetization, audience growth and working with advertisers, for independent shows and networks.
34 articles
Understanding the Podcast Advertising Landscape
From Starting a Podcast to Scaling One: How Creators Move From Beginner to Pro
Battling Podcaster Burnout: How to Keep Creating Without Losing Yourself
Apple’s Video Podcast Push Signals a New Era of Podcast Consumption
8 Things Smart Podcast Advertisers Are Doing Differently Right Now
2 Truths and a Lie: Host-Read Podcast Advertising Edition
The Creator Economy Isn’t Just Social. Podcasting Is Playing a Different Game
So You Think You Know How to Develop a Standout Podcast Ad?
The Creator Expansion Era
Forever Dog’s Leap into Video: What a Decade-Old Podcast Network Can Teach Us About Staying Relevant
Exploring the Future of Branded Podcasts: A Conversation with Shira Atkins on The Podcast Advertising Playbook
Podcast Ads That Stick
The Shifting Landscape of Podcasting: Consolidation, Investment, and the Future of Audio
The Role of Video in Podcasting
Setting Up Hosts for Ad Success: A Guide for Advertisers
Could YouTube Be a Crystal Ball for Podcasting’s Future?
The Need For Content Driven Campaigns
The Nuances of Programmatic Advertising For Podcasters
How to Get Your Podcast on YouTube
What We Do at True Native Media
The World of Programmatic Ads
Brand Sustainability in Podcasting
Content Alignment and How It Impacts Advertising Results
Are Your Podcast Ads Working?
Lookalike Audiences & Building Campaigns
5 Considerations to Make Before Joining a Podcast Network
How Do Podcasts Protect Their Legal Rights?
Grow Your Podcast Audience With Listener Data
How To Get Featured On Apple Podcasts
4 Easy Tips To Grow Your Podcast Audience
Podcast SEO Is More Important Now Than Ever Before
6 Steps To Podcast Sponsorship Success
Podcast Advertising Contract: What To Include
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