Blog for Advertisers
Strategy, measurement and creative for brands and agencies buying podcast ads.
69 articles
Apple’s Video Podcast Push Signals a New Era of Podcast Consumption
8 Things Smart Podcast Advertisers Are Doing Differently Right Now
2 Truths and a Lie: Host-Read Podcast Advertising Edition
The Creator Economy Isn’t Just Social. Podcasting Is Playing a Different Game
So You Think You Know How to Develop a Standout Podcast Ad?
The Creator Expansion Era
Celebrating 10 Years of True Native Media
How to Measure ROI in Podcast Advertising (Even Without Clicks)
What Podcast Advertisers Wish They Knew Before Their First Campaign
Why Brand Safety in Podcasting Is Stronger Than You Think
How Long Does It Take to See Results from Podcast Advertising?
The 5 Types of Podcast Advertisers (and How Each Can Succeed)
Targeting in Podcast Ads: What’s Possible and How to Use It Strategically
Understanding Podcast Ad Placements: Pre-Roll, Mid-Roll, and Post-Roll Explained
Why Podcast Advertising Belongs in Every Media Mix
The Hidden Power of Host-Read Ads: Why They Outperform Every Time
True Native Media CEO Heather Osgood Featured in Podcast Business Journal
Is Audio Being Left Behind? Why the Future of Podcasting Still Needs to Be Heard
The Rise of Branded Segments: Are Traditional Podcast Ads Getting a Makeover?
Forever Dog’s Leap into Video: What a Decade-Old Podcast Network Can Teach Us About Staying Relevant
You Can’t Scale Intimacy…Or Can You?
Where Podcast Advertising Is Headed: A Conversation with Matt Shapo of the IAB
Exploring the Future of Branded Podcasts: A Conversation with Shira Atkins on The Podcast Advertising Playbook
What Is a Podcast Anyway? Redefining Podcasting in a Platform-Agnostic World
Podcast Ads That Stick
The Shifting Landscape of Podcasting: Consolidation, Investment, and the Future of Audio
Why Podcasting is Just as Measurable as Other Mediums
9 Insights From 9 Years in Business: An Interview with Heather Osgood, Founder & CEO of True Native Media
Exploring the Future of Podcast Advertising with Bob Hunt, Senior Director, Audio at Hearts & Science
Unlocking the Secrets to Podcast Advertising: A 4-Part Video Series
Impression-Based Buying vs. Spot Buying: Clearing Up the Confusion
Navigating Brand Safety in Podcasting: A Guide for Modern Advertisers
Unlocking the History Genre: Understanding Audiences and Advertising Potential
Do You Really *NEED* a CTA?
Breaking Into the World of Podcasting
The Role of Video in Podcasting
Unlocking Podcast Advertising Insights: The Power of Podscribe’s Benchmark Report
Unlocking the Potential of True Crime Advertising: Your Next Big Break?
Unpacking Audacy’s 2024 Podcast Playbook
Navigating the Future of Podcasting: Balancing AI Innovation with Authenticity
Setting Up Hosts for Ad Success: A Guide for Advertisers
The Power of Local: Advertising to Fans on Sports Podcasts
The Need For Content Driven Campaigns
Maximize Your Podcast Ad Campaign
A Comprehensive Guide to Successful Podcast Advertising
Everything You Need to Know About Creative Optimization in Podcast Advertising
Is Podcast Advertising Influencer Marketing?
What We Do at True Native Media
A Guide to Brand Advertising 2.0
The World of Programmatic Ads
Why You Can’t Have Back-to-Back Ads in Podcast Advertising
Brand Sustainability in Podcasting
Content Alignment and How It Impacts Advertising Results
Are Your Podcast Ads Working?
Lookalike Audiences & Building Campaigns
Dark Social Has Transformed the Buyer’s Journey
Why is Brand Safety A Hot Topic in Podcast Advertising?
How Do Podcasts Protect Their Legal Rights?
INTERVIEW: Paul Riismandel from SXM Media
INTERVIEW: Ilwira Marciszek, AdLarge
A Powerful Women’s Meditation Network
Podcast Advertising Best Practices Every Marketer Should Know
A Marketers Rollercoaster Journey With Podcast Sponsorship
How Effective Are Podcast Host Read Ads?
5 Reasons Why Podcast Ads Should Be In Your Marketing Plan
4 Ways Advertisers Buy Podcast Ads
Podcast Advertising Is Influencer Marketing.
Podcast Advertising Contract: What To Include
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