The Podcast Glossary: Why Everyone Seems to Use Different Words for the Same Thing

About this session

Office Hours with True Native Media

One of the biggest challenges in podcast advertising today is not a lack of innovation. It’s a lack of standardization.

Across hosting platforms, agencies, networks, creators, and advertisers, the same metrics, formats, and campaign structures are often referred to by entirely different names. Terms like “downloads,” “streams,” “impressions,” “dynamic insertion,” “reach,” “attribution,” “video podcast,” and even “host-read” can vary significantly depending on who is using them and in what context.

In this session, the True Native Media team will unpack the terminology that continues to create confusion across the industry and provide practical clarity around how these concepts are commonly interpreted in real-world buying, selling, reporting, and campaign execution.

Office Hours is an ongoing webinar series that brings together the True Native Media team and friends from across the industry to share practical insights and candid perspectives on podcast advertising.