Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.
The Podcast Advertising Playbook with Heather Osgood
0:0012:49
September 24, 2020 · 13 min
Why The Speed Of Podcast Advertising Is Different And Why It Works Better Than Other Ads.
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more important to a campaign. See Privacy Policy at https://art19.co…
Episode Show Notes
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more important to a campaign.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More Episodes
All episodes
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners' persona than ever before. He tells us how to lev…
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money. See Privacy Policy at https://art19.com/privacy …
It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommendations for finding quality podcasts to advertise on. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-…
Ready to advertise?
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingWant to grow your show?
Join our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster