September 17, 2020 · 20 min

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money. See Privacy Policy at https://art19.com/privacy …

Listen to the episode

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

The Podcast Advertising Playbook with Heather Osgood

0:0019:50
Also available on:

Episode Show Notes

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Talk to Heather’s team

More Episodes

All episodes

Ready to advertise?

Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.

Start advertising

Want to grow your show?

Join our curated network of shows and let our expert sales team scale your ad revenue.

Join our roster