Why Programmatic Podcast Ads Are Good For Podcasting
The Podcast Advertising Playbook with Heather Osgood
0:0018:48
March 2, 2022 · 19 min
Why Programmatic Podcast Ads Are Good For Podcasting
I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need programmatic ads in podcasting for various reasons. Today, I want to share the research I have done because I think that programmatic ads have a place in podcasting and will help …
Episode Show Notes
I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need programmatic ads in podcasting for various reasons.
Today, I want to share the research I have done because I think that programmatic ads have a place in podcasting and will help the industry continue to grow.
I will cover topics like:
- Targeting
- Technology development
- New advertisers
- Ease of purchase
- Automation
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