Podcast Advertising From An Agency Perspective With Glenn Rubenstein
The Podcast Advertising Playbook with Heather Osgood
0:0046:57
February 2, 2022 · 47 min
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
We talk a lot about what podcast advertising is like from a brand's or podcaster's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands? In this episode with Glenn Rubenstein, Founder of A…
Episode Show Notes
We talk a lot about what podcast advertising is like from a brand's or podcaster's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
In this episode with Glenn Rubenstein, Founder of Adopter Media, we discuss how the industry is evolving and how Glen and his agency are pivoting to adjust to the changes. We also talk about managing advertisers' and publishers' expectations to find success for all.
With over 100 million dollars in ads placed since he started, Glenn shares his expert knowledge about what makes a successful campaign and what we should be watching out for as the industry grows.
To connect with Glenn, visit Adopter Media, or connect with Glenn on LinkedIn.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More Episodes
All episodes
I have always admired Ray Harkins's career in podcasting. He started out at Midroll, the posterchild company for podcasting. Then he moved to Stitcher and is now the West Coast Lead Podcast Strategist for iHeartRadio. I really wanted to dive deep into the growth and evolution of podcast advertising …
"We talk about brevity, clarity, and potency, making every word count so that every ad will count. Never use two words when one will do." Stew's extensive experience in performance marketing allows him to craft high-converting podcast ads. In this episode, we discuss why it is critical to have clari…
It is rare to find a podcaster who has been productively selling ads for several years in podcasting. So when we asked Samantha to join us on the podcast to talk about how she has been so profitable, she was happy to share her advice for advertisers and podcasters looking to build long-term relation…
Ready to advertise?
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingWant to grow your show?
Join our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster