The World of Programmatic Ads w/ Rockie Thomas
The Podcast Advertising Playbook with Heather Osgood
0:0043:11
December 7, 2022 · 43 min
The World of Programmatic Ads w/ Rockie Thomas
“I have to remind people… Let’s just say audio or digital. Audio, in general - it’s a perishable media.” Once the opportunity to monetize on audio is gone, it’s GONE. That can sound pretty scary if you’re new to podcast advertising, but the CRO of SoundStack, Rockie Thomas, believes programmatic ads…
Episode Show Notes
“I have to remind people… Let’s just say audio or digital. Audio, in general - it’s a perishable media.”
Once the opportunity to monetize on audio is gone, it’s GONE.
That can sound pretty scary if you’re new to podcast advertising, but the CRO of SoundStack, Rockie Thomas, believes programmatic ads can capitalize on optimization in real time. In our newest episode of The Podcast Advertising Playbook, Heather Osgood and Rockie Thomas discuss:
- Programmatic ads & the different ways to work with them
- The power of personal endorsements
- Dynamically inserting ads vs. embedding ads
- Certain safeguards you’ll find with programmatic ads
- Ad choices Rockie advises against
- Ways to educate people in the podcasting space
If you’re looking for a place to start with programmatic ads, you’ve found it.
Ready to learn more? Check out our blog for more podcast advertising tips.
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