The SEO & Content Marketing Gap Killing Your Podcast Growth

Podcast discovery is changing rapidly, and creators who understand how audiences find content will be better positioned to grow in the years ahead.

In this episode, Heather sits down with Andrea De'Marsi, Founder and CEO of PodSEO, to discuss how podcast search has evolved, why traditional podcast platforms weren't built as search engines, and what that means for creators looking to reach new listeners.

They explore the most common discoverability mistakes podcasters make, practical SEO strategies that can increase organic growth, the metrics that actually matter, and how stronger discoverability can improve advertising performance and sponsorship opportunities. The conversation also examines AI's growing role in podcast search and why independent creators have more opportunities than ever to compete alongside larger networks.

Whether you're launching a new show or looking to grow an established one, this episode offers practical insights into building long-term visibility in an increasingly searchable podcast ecosystem.

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