July 17, 2024 · 12 min

Mini Masterclass: Target Like A Pro

Welcome to Episode 2 of our Podcast Advertising Mini Masterclass! Over the next few weeks, we’ll be releasing new episodes that serve as masterclasses on different aspects of podcast advertising. If you haven’t yet, make sure you listen to last week’s episode. Today’s episode is all about targeting.…

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Mini Masterclass: Target Like A Pro

The Podcast Advertising Playbook with Heather Osgood

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Episode Show Notes

Welcome to Episode 2 of our Podcast Advertising Mini Masterclass!

Over the next few weeks, we’ll be releasing new episodes that serve as masterclasses on different aspects of podcast advertising. If you haven’t yet, make sure you listen to last week’s episode. 

Today’s episode is all about targeting. 

  • Why is targeting so important? 
  • What kind of targeting is available? 
  • Who can you target? 

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“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digita…

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