It’s All Content Driven
The Podcast Advertising Playbook with Heather Osgood
0:0043:54
May 29, 2024 · 44 min
It’s All Content Driven
“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.” In today’s episode, host Heather Osgood is joined by John Fitzgerald, the…
Episode guest
John Fitzgerald
EVP of Ad Sales at DAX US
Episode Show Notes
“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.”
In today’s episode, host Heather Osgood is joined by John Fitzgerald, the EVP of Ad Sales at DAX US. Tune in to hear Heather and John discuss:
- The shift in advertisers being interested in the whole package, not just podcasts
- Is it true that you should only advertise on the top 1% of podcasts?
- What level of targeting actually exists for podcasting?
- The benefits of taking a broad approach to selecting shows
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