Ad It Up: Podcasting with the IAB

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to explore the evolving landscape of podcast advertising—from emerging tech to evolving standards.

With podcasting in the spotlight and video on the rise, Matt shares how the IAB is helping guide the industry forward while keeping trust, scalability, and innovation at the center of it all.

In this episode, Heather and Matt discuss:

• The limitations and opportunities of video podcast advertising.
• How host-read ads are evolving—and where they still shine.
• What the IAB is doing to improve transparency in programmatic.
• Whether DAI is helping or hurting the listener experience.
• Ad load best practices and where the industry can improve.
• The future of AI in podcast advertising.

If you're looking to stay ahead of where podcast advertising is headed—or better understand the standards shaping the space—this episode is packed with insight you won’t want to miss!

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