From Wonder to Acast: Where Branded Content is Headed Next
The Podcast Advertising Playbook with Heather Osgood
0:0031:53
March 19, 2025 · 32 min
From Wonder to Acast: Where Branded Content is Headed Next
This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Shira Atkins, Global SVP of Business Development & Partnerships at Acast and former Co-Founder & Chief Revenue Officer of Wonder Media Network. With Acast’s recent acquisition of WMN, Shira shares insights on the evol…
Episode guest
Shira Atkins
Episode Show Notes
This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Shira Atkins, Global SVP of Business Development & Partnerships at Acast and former Co-Founder & Chief Revenue Officer of Wonder Media Network. With Acast’s recent acquisition of WMN, Shira shares insights on the evolution of branded content in podcasting and where the industry is headed next.
In this episode, Heather and Shira discuss:
- The origins of Wonder Media Network and the market gap it aimed to fill.
- What Acast’s acquisition means for the future of branded podcasting.
- The biggest misconceptions brands have about branded content.
- How brands should think beyond audio to maximize impact.
- The evolution of podcast advertising and what’s next in 2025.
If you want to stay ahead of the curve in branded podcasting, this episode is packed with expert insights!
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