Expanding Reach
The campaign delivered over 9.7 million impressions and reached more than 2.15 million households, significantly increasing brand visibility among female audiences.
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Wins in wellness: 9.7M impressions for a first-time podcast advertiser
In its first step into podcast advertising, a science-backed women’s wellness brand used a strategically diversified, multi-show approach to drive scalable awareness, qualified site traffic and meaningful conversion.
- 9.7M
- Impressions
- 2.15M
- Households reached
- 12.2K
- Web visitors
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tnm-case-study-womens-wellness-brand.pdfThe Client
Science-backed women’s wellness brand
Health & Wellness
Objective
Wins in Wellness
As a fast-growing women’s wellness brand set out to expand awareness and drive new customer acquisition, it focused on promoting a flagship supplement designed to support hormonal balance and overall well-being. Podcast advertising was a new channel; the team immersed themselves in the space through The Podcast Advertising Playbook and partnered with True Native Media in a consultative capacity.
Our Approach
Campaign Execution Blueprint
True Native Media led a multi-show strategy designed to reach women in high-trust, high-engagement environments where discovery naturally happens. The audience-first approach expanded beyond traditional wellness content into parenting, true crime, lifestyle, and health — unlocking scale without sacrificing relevance. As performance validated the approach, the brand continued to reinvest, renewing quarter over quarter.
Results deep dive
Campaign Summary
High-Intent Engagement
Host-read integrations drove meaningful listener action, resulting in over 12K site visitors. Messaging focused on real-life benefits and relatable experiences helped turn awareness into clicks.
Summary
Key Takeaways
In its first step into podcast advertising, a science-backed women’s wellness brand used a strategically diversified, multi-show approach to drive scalable awareness, qualified site traffic and meaningful conversion.
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