Scaled Brand Visibility
Delivered over 3.1 million impressions and reached more than 778,000 households, significantly expanding awareness among active, wellness-focused listeners.
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Built for performance: 3.17M impressions at a $23.28 CPM
An innovative consumer technology brand partnered with True Native Media to expand awareness for its latest wearable among active, performance-driven consumers — delivering significant scale, meaningful engagement and efficient reach.
- 3.17M
- Impressions
- 778K
- Households reached
- $23.28
- CPM
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tnm-case-study-wearable-fitness-tracker.pdfThe Client
Global consumer technology company
Consumer Technology
Objective
Built for Performance
A leading global consumer technology company sought to increase awareness and consideration for its newest wearable product among health-conscious and performance-minded consumers. The campaign aimed to introduce the device’s advanced capabilities — including durability, long battery life, and wellness-focused features — to audiences already invested in fitness, personal growth, and optimizing their daily lives.
Our Approach
Campaign Execution Blueprint
The True Native Media team developed a host-read podcast strategy centered on active lifestyle, wellness, and personal development audiences whose interests closely aligned with the brand’s positioning. The campaign leveraged trusted creator endorsements across a carefully curated mix of shows spanning Health & Wellness, Business, TV & Film, and beyond.
- 1Performance-focused audiences
- 2Authentic host recommendations
- 3Optimized cross-genre placement
Results deep dive
Campaign Summary
Sustained Audience Exposure
Achieved an average household frequency of 4.07 exposures, reinforcing brand messaging through repeated listener touchpoints.
Efficient Delivery
Maintained a highly competitive $23.28 CPM, demonstrating the ability of podcast advertising to deliver premium audiences at scale.
Summary
Key Takeaways
An innovative consumer technology brand partnered with True Native Media to expand awareness for its latest wearable among active, performance-driven consumers — delivering significant scale, meaningful engagement and efficient reach.
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