Since joining the True Native Media roster in 2022, The Murder Sheet has grown from a niche investigative podcast into a trusted platform for national advertisers.
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tnm-case-study-the-murder-sheet.pdfThe Client
True Crime
Objective
Through a thoughtful, long-term partnership strategy, the show evolved beyond short-term test campaigns into a reliable destination for brands seeking sustained audience connection and measurable campaign impact.
Our Approach
To date, the show has partnered with over 35 individual lifetime advertisers, with typical campaign maturity evolving from one-month tests to 12-month annual commitments. The largest share of advertisers comes from categories that align closely with the audience’s interests, including Retail (women’s apparel & jewelry), Home & Cyber Security, and Gaming.
Summary
Since joining the True Native Media roster in 2022, The Murder Sheet has grown from a niche investigative podcast into a trusted platform for national advertisers.
“One of the things we appreciate most about working with True Native Media is that they approach podcast partnerships as relationships, not transactions. Their team has taken the time to understand our show, communicate openly, and create opportunities that support both our audience and our business.”
When Calm Parenting partnered with True Native Media in 2023, the show wanted a thoughtful approach to monetization that wouldn’t disrupt the trust it had built with its audience.
From a casual conversation among friends in 2006 to one of comedy’s longest-running shows — and the representation partnership that helped Jimmy Pardo grow it.
Strategic placements across business and finance podcasts connected an AI productivity brand with professionals looking for smarter ways to manage meetings, conversations and everyday workflows.
Get in touch
Tell us about your goals and we’ll build a podcast plan around them.
