For Podcasters
The Murder Sheet: +233% impression growth and 3.2x revenue
Since joining the True Native Media roster in 2022, The Murder Sheet has grown from a niche investigative podcast into a trusted platform for national advertisers.
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For Podcasters
Calm Parenting: +175% revenue growth through strategic representation
When Calm Parenting partnered with True Native Media in 2023, the show wanted a thoughtful approach to monetization that wouldn’t disrupt the trust it had built with its audience.
- +148%
- Impression growth
- +175.1%
- Revenue growth
- 71.4%
- Repeat advertisers
Download the print version:
tnm-case-study-calm-parenting.pdfThe Client
Calm Parenting Podcast
Kids & Family
Objective
Growth by Design
At the time, the podcast was generating approximately 95,000 monthly impressions and had cultivated a highly engaged listener base centered around parenting strategies rooted in connection and emotional regulation.
Our Approach
Partnership Blueprint
True Native Media worked closely with the Calm Parenting team to introduce aligned brand partnerships that complemented the show’s content and values. To date the show has partnered with 38 advertisers, with a typical campaign running approximately 4.5 months — led by Health & Wellness, Home & Lifestyle, and Education & Kids Learning brands.
Summary
Key Takeaways
When Calm Parenting partnered with True Native Media in 2023, the show wanted a thoughtful approach to monetization that wouldn’t disrupt the trust it had built with its audience.
“Working with True Native Media has been transformative for our podcast. Not only have they helped us significantly grow our advertising revenue, but they’ve also connected us with brands that truly align with our audience. Their team understands podcasting, respects the creator voice, and makes monetization feel seamless.”
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Never Not Funny: how Jimmy Pardo built a lasting podcast business
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Putting an AI productivity tool in front of the right audiences
Strategic placements across business and finance podcasts connected an AI productivity brand with professionals looking for smarter ways to manage meetings, conversations and everyday workflows.
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