Expanding Reach
The campaign delivered more than 1.3 million impressions and reached over 340,000 households, building strong top-funnel visibility for high-intent traffic and sign-ups.
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When curiosity converts: 1.3M impressions at a $25 CPM
Thoughtful genre alignment and credible host-read integrations introduced a genetics intelligence platform to audiences naturally inclined toward discovery — driving website exploration and new user sign-ups.
- 1.3M
- Impressions
- 340K
- Households reached
- $25
- CPM
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tnm-case-study-consumer-genomics-platform.pdfThe Client
Consumer genomics insights platform
Health Technology · 3 months campaign
Objective
When Curiosity Converts
When a digital genetics intelligence platform set out to expand brand awareness and drive new user sign-ups, they turned to authentic host-read storytelling to reach curious, research-minded audiences. The brand launched a targeted, multi-show campaign designed to drive qualified website visits and new user sign-ups while increasing visibility among curiosity-driven audiences.
Our Approach
Campaign Execution Blueprint
True Native Media matched the brand with 7 podcasts across health and wellness, true crime, and history, each known for attracting audiences who love discovery, problem-solving, and learning something new. The three-month campaign leveraged host trust and contextual alignment to spark genuine curiosity and website exploration.
Results deep dive
Campaign Summary
High-Intent Engagement
Host-read messages prompted listeners to explore the website and engage with the platform’s genetic insights, signaling strong interest from curiosity-driven audiences.
Efficient Delivery
With a total investment of $35K and a competitive $25 CPM, well-matched podcast placements drove qualified traffic and sign-ups efficiently while maintaining tight contextual relevance.
Summary
Key Takeaways
Thoughtful genre alignment and credible host-read integrations introduced a genetics intelligence platform to audiences naturally inclined toward discovery — driving website exploration and new user sign-ups.
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