Targeted Reach
Across multiple campaigns, the brand averaged approximately 262,000 impressions and reached 57,600 households per campaign, with an average frequency of nearly 4x.
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Wellness audiences in action: a 1.05% average conversion rate across 7 campaigns
True Native Media paired a leading CBD and CBDA wellness brand with trusted creators and tightly aligned messaging, turning listener trust into repeatable, revenue-driving performance over time.
- 262K
- Avg. impressions per campaign
- 1.05%
- Avg. conversion rate
- $28.34
- Avg. CPM
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tnm-case-study-cbd-wellness-brand.pdfThe Client
Hemp extract (CBD & CBDA) brand
Health & Wellness
Objective
Wellness Audiences in Action
A leading hemp extract brand specializing in CBD and CBDA wellness products partnered with True Native Media to expand its reach among health-minded consumers. Across multiple host-read podcast campaigns, the brand aimed to drive near-term purchases while nurturing listeners into ongoing subscription users.
Our Approach
Campaign Execution Blueprint
Across 7 campaigns, True Native Media identified wellness-focused podcasts whose audiences were already engaging in routines around recovery, stress support, and holistic health — and paired the brand with hosts whose voices carried real influence in the space, providing hands-on guidance to maintain consistency as campaigns scaled.
Results deep dive
Campaign Summary
Proven Impact
With an average 1.05 percent conversion rate, host-read endorsements consistently moved listeners from awareness to action.
Efficient Performance
Supported by a total spend of roughly $58K and an average $28.34 CPM, the program demonstrated cost-efficient delivery and reliable ROI.
Summary
Key Takeaways
True Native Media paired a leading CBD and CBDA wellness brand with trusted creators and tightly aligned messaging, turning listener trust into repeatable, revenue-driving performance over time.
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