Podcast Search Optimization and the Future of Discoverability

This week on The Podcast Advertising Playbook, Heather Osgood sits down with Jennifer Han, CMO at Ausha, to explore why podcast discoverability remains one of the industry’s biggest challenges and why that may finally be starting to change.

Jennifer breaks down the rise of Podcast Search Optimization (PSO), how listener behavior is evolving, and why publishers need to rethink growth strategies in today’s increasingly competitive landscape. The conversation also dives into Ausha’s recent collaboration with Edison Research analyzing the Top 50 podcasts and what the industry can learn from the metadata, publishing habits, and discoverability strategies of top-performing shows.

They also discuss:

• What Podcast Search Optimization actually means
• Why discoverability is becoming more solvable in 2026
• Trends in listener behavior that matter for podcasters and advertisers
• What today’s top podcasts are doing differently
• The future of podcast intelligence and analytics tools

If you’re thinking about podcast growth, audience development, or the future of podcast marketing, this episode offers a valuable look at where the industry is headed next.

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